Wednesday, July 26, 2006

Nothing to Do with Outsourcing...

Everything to do with the demise of the Developer Tools market and potentially commercial software in general..... I've always had a fondness for Borland's products and hence Borland as a company. However, I've often wondered how they manage to stay in business.

I went to Comdex in 1994 which at the time was the show in the industry -- Windows '95 was unveiled there, and who could forget OS2 v3.0? Anyway, if you were a vendor this was the place to be. The conference was huge. It took me until the 2nd to last day of the show to get the Borland booth on my agenda. When I got there, the place was completely empty. I asked the neighboring vendors and the response was, "they went home".

For at least the 2nd time in the history, Borland is walking away from developer tools:

Borland will reduce its workforce by approximately 300 employees, or about 20 percent of its regular full-time staff. The majority of staff reductions will come from the re-scoping of Borland's international operations. Upon completion of the workforce reduction, geographic consolidation, and planned divestiture of its Developer Tools Group (announced February 8), Borland anticipates annualized cost savings of approximately $60 million.

A followup conversation ensued about what happened to JBuilder that shows where developer tools are heading (or are already there).

Lately, Eclipse, an open source platform/IDE that is modular and highly extensible, has been taking over. Borland was one of the founding members of the Eclipse Foundation. In February of 2005, Borland significantly increased its support of the Eclipse platform and joined its board of directors as a strategic developer [1].

In the first half of 2006, Borland will move to Eclipse as the underlying integration platform for JBuilder. Similar to IBM's Rational Software Architect built on top of Eclipse with a lot (14 CDs) of IBM content, Borland will add value at a higher level (creating Eclipse plug-in modules for modeling, visualization, team collaboration, etc) in its JBuilder.